It stems from their need to stand out in the overcrowded cosmetic market, where no one can say anything new.
Sassy, rebellious, and nonconformist marketing is aimed at those tired of being approved, and for Maad, the primary mission is to be DIFFERENT while staying ORIGINAL.
It is against any form of prepackaged model and shiny glam, against absurd and unattainable beauty standards in the mass market, and against the overly widespread Photoshop dream. For Maad, every form of beauty is art and must be respected as such.
Maad fiercely fights against fake myths, like magical chemical formulas and promises of wand-like results. Maad is a guarantee: its products are not to be eaten or drunk... but they really work! Maad produces its products with honesty; its formulas are effective and reliable, and they are 100% made in Italy.
For Maad, nature is home: we closely monitor the health of the environment in which we live, and the essence of our products is drawn from flowers, fruits, and plants.
Maad and Architect do not belong to the ordinary world, they live for bold people with unique souls. For Maad, fun is serious business, a smile is the only means of salvation... And it's totally free! Life is too short, so smile... while you still have all your teeth!
Architect / Ambassador Maad for Slovakia